Vi Customers Can Experience Live Darshan of The Maha Kumbh Mela
Vi users can watch live coverage including Shahi Snans, Akhara processions, and the Ganga Aarti, directly from Triveni Sangam, Prayagraj via the Vi Movies & TV App or Vi App, powered by Shemaroo
- Vi partners with Shemaroo to live-stream Maha Kumbh Mela 2025 on Vi Movies & TV.
- Watch Shahi Snans live, cultural shows, and exclusive spiritual content via the app.
- Vi boosts 4G network with 46,000+ new sites for better streaming across India.
The Maha Kumbh Mela, one of the world’s largest spiritual gatherings, is being held in Prayagraj, Uttar Pradesh, from January 13 to February 26, 2025. This grand event, which happens once every 12 years, spans across 156 km* with 22 pontoon bridges and is expected to attract over 40 crore pilgrims this year.
To make this massive spiritual experience more accessible, telecom operator Vi has joined hands with Shemaroo to live-stream the event on Vi Movies & TV. Vi customers can witness key Shahi Snans on Makar Sankranti (January 14), Mauni Amavasya (January 29), and Maha Shivratri (February 26), as devotees and saints take holy dips in the sacred waters of the Ganga.
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Along with live coverage, users can enjoy exclusive content, including guided tours of Akharas, cultural performances, devotional music, and behind-the-scenes stories of how this colossal event is organized. Special features will showcase interviews with saints and spiritual leaders, stories of Kalpvasis, and heartwarming experiences of first-time visitors.
Vi’s initiative reflects its focus on leveraging technology to bring people closer to their cultural roots. With Tier 2 and Tier 3 cities contributing to a significant growth in OTT viewership, Vi ensures that spiritual and cultural content is within everyone’s reach.
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Vi customers can access the Maha Kumbh live stream through the Vi Movies & TV app or the Vi App under the Movies & TV tab, allowing them to participate in the holy event from anywhere, powered by Shemaroo.
To deliver a seamless viewing experience, Vi has strengthened its 4G network across India by adding over 46,000 new sites and upgrading 58,000+ sites for better coverage. According to Opensignal’s November 2024 report, Vi’s 4G network leads in several categories, including live video streaming, download/upload speeds, and gaming performance. This enhanced connectivity ensures that users can enjoy the Maha Kumbh Mela coverage without interruptions.
